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Заголовок What Is MicroStrategy (MSTR)? The Bitcoin Treasury Company
Дата 20250108

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What Is MicroStrategy (MSTR)? The Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin Treasury Company

What Is MicroStrategy (MSTR)? The Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin Treasury Company

Software firm MicroStrategy and its co-founder Michael Saylor have become
synonymous with Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin. Here’s everything you need to know.

By Logan Hitchcock

Jan 8, 2025 Jan 8, 2025

5 min read

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Today, MicroStrategy is one of the most important institutions in
cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта , but it didn’t start out that way. The company, co-founded by
Michael Saylor—one of the most influential figures in the world of
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin—first made its mark in software.

Now, however, it’s best known for its aggressive strategy of acquiring Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin
for its corporate reserves , with Saylor becoming a key figurehead for the
institutional adoption of the asset.

Here’s everything else you need to know about MicroStrategy and its
relationship with Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin .

What is MicroStrategy?

Before it added Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin to its balance sheet, MicroStrategy was best known for
its business intelligence• Экономика » Бизнес » Менеджмент » Управление проектами » Управление данными » Бизнес-анализ software solutions, which were designed to help
businesses more easily analyze data for improved decision making.

Founded in 1989 by Michael Saylor, MicroStrategy quickly became successful,
going public and trading on the NASDAQ in 1998 as MSTR. But just two years
later, Saylor and two other top executives at MicroStrategy had to settle a
case with the SEC, which alleged that the company had “materially overstated
revenues and earnings from the sales of software and information services.”

After a brief spike in its share price in 2000, MSTR traded in a tight range
for the next two decades, only beginning to make a major move upwards at the
end of 2020—the same year it announced its first Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin purchase.

MicroStrategy’s Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin treasury reserve

In 2020, MicroStrategy made a groundbreaking move: the company adopted Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin
as its primary treasury reserve asset. Concerned about the devaluation of the
United States dollar and fiat currency due to inflation, Saylor spearheaded
the company's first purchase of $250 million in Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin as a hedge
against economic uncertainty.

This investment reflects our belief that Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin, as the world’s most
widely-adopted cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта, is a dependable store of value and an
attractive investment asset with more long-term appreciation potential than
holding cash,” he said at the time.

The company’s Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin buying strategy has evolved over time and shifted to
primarily using the sale of convertible notes to raise funds to buy more
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin. In other words, MicroStrategy utilizes short-term debt raises via
convertible notes that allow investors to eventually cash in for MicroStrategy
stock. It then uses the funds raised from the sale of the notes to buy
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin.

This strategy has ultimately been adopted by other publicly traded companies
like MARA and Riot Platforms . In December, Saylor likened this strategy to
the development of Manhattan real estate, telling CNBC that, “Every time
Manhattan real estate goes up in value, they issue more debt to develop more
real estate.”

As MicroStrategy has become ever more closely intertwined with Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin, the
company now refers to itself as the “World’s First and Largest Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin
Treasury Companyvia its investor relations page .

Michael Saylor, Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin bull

Though Michael Saylor is now one of the loudest voices advocating for Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin,
he wasn’t always a Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin bull.

Just seven years before his company adopted the crypto as its main reserve
asset, Saylor posted on Twitter that “#Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin days are numbered. It seems
like just a matter of time before it suffers the same fate as online
gambling.”

#Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin is a swarm of cyber hornets serving the goddess of wisdom, feeding on
the fire of truth, exponentially growing ever smarter, faster, and stronger
behind a wall of encrypted energy.

Michael Saylor⚡️ (@saylor) September 18, 2020

Since then, Saylor has done a complete 180° , claiming Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin is the best
long-term asset to hold while committing to “buying the top forever,”
referring to consistently purchasing the asset at its peak prices—which
MicroStrategy continues to do.

In Saylor’s view, that means he might be buying Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin at $13 million , the
price target he’s established for the asset over the next 21 years as he
expects it to take up a larger percentage of total global capital.

The case against MicroStrategy’s Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin reserve

MicroStrategy’s persistent Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin acquisitions via the sale of debt has faced
scrutiny by analysts and media in the space. In November 2024,
Robinhood-backed Sherwood Media outlined the “math problem,” with MSTR being
worth 3x the amount of BTC that it holds and the potential of forced
liquidations in a drawdown.

These ideas have seeped into the wider crypto community as well, with formerly
bullish Citron Research taking a short position in November 2024, betting on
the share price of MSTR to go down.

Citron’s notes suggest MSTR is “overheated ” and no longer required to gain
exposure to Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin investments.

If the MSTR share price falls enough, MicroStrategy could be forced to sell
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin to repay more than $4 billion in convertible notes, “effectively
reversing itsperpetual motion machine’...which would further decrease
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin’s price ,” according to Sherwood Media.

The future of MicroStrategy

Other companies have adopted MicroStrategy's Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin reserve strategy,
including Japanese firm Metaplanet and Canadian crypto firm Matador
Technologies .

While MicroStrategy has continued its consistent Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin purchases, the firm
signaled in October it has no plans on slowing down in the future. At that
time, MicroStrategy announced plans to raise up to $42 billion in order to add
more of the leading cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта asset to its balance sheet.

The company, which owns nearly $46 billion worth of Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin as of January
2025, is up more than $17 billion on its purchases lifetime according to data
from SaylorTracker .

Saylor’s ambitions for MicroStrategy are even grander than adding major
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin reserves to the company’s balance sheet. In October 2024, he outlined
his vision for MicroStrategy to evolve into a “Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin bankwith a
trillion-dollar valuation, creating capital market instruments tied to Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin
that can be offered to investors.

In addition to adding to its own holdings, Saylor and company are now also
pitching other major publicly traded companies. In December 2024, he told the
Microsoft board they could stand to create $5 trillion in value by adopting
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin. They voted against adding it to their balance sheetfor now.

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