Merchant Crypto Payments
Spike 8% Following
Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin’s $100,000
Milestone:
NOWPayments
Merchant Crypto Payments Spike 8% Following Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin’s $100,000 Milestone:
NOWPayments
The non-custodial payment gateway reported increased merchant interest across
multiple sectors following Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin’s December price surge.
By Esat Dedezade
Jan 7, 2025 Jan 7, 2025
4 min read
Image: NOWPayments
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With Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin surging to a new all-time high over $100,000 in December,
non-custodial cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта payment gateway NOWPayments reported increased
adoption as businesses increasingly turn to crypto payment solutions to meet
consumer demand.
"During previous Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin price milestones, we observed an 8% increase in
overall cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта payment adoption within just one week," NOWPayments
Marketing Manager Alex Yarovinski told Decrypt , noting that this increase was
measured by comparing data from the week before and after the U.S• Соединённые Штаты Америки (США). election
results.
Yarovinski added that current market conditions are “showing even more
promising trends, with growing interest in cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта payments—albeit at a
different pace than previous cycles.”
The growing appetite for crypto payment solutions has highlighted the need for
accessible, secure integration tools for businesses, which NOWPayments has
been addressing since its formation.
Founded in 2019 by the team behind cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта exchange service ChangeNOW ,
NOWPayments is a non-custodial crypto payment gateway, meaning that it
doesn't hold or store user funds. The platform currently supports more
than 300 cryptocurrencies• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта, providing merchants with a secure way to accept
digital asset payments. The company's mission is to provide a crypto
payment gateway that is easy to use and embed into existing websites. "We
believe everyone should have the chance to accept crypto payments or crypto
donations for their e-commerce stores, charities or any type of business• Экономика » Бизнес,"
Yarovinski explained.
"The most common concern businesses have about adopting crypto payments is the
volatility of cryptocurrencies• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта and its potential impact on revenue," he added,
explaining that NOWPayments’ auto-conversion feature enables businesses to
instantly convert received crypto into stablecoins or fiat, minimizing
exposure to price fluctuations. “This way, businesses can enjoy the benefits
of crypto payments—like lower fees, faster transactions, and global
reach—without worrying about volatility," Yarovinski said.
Keeping it simple
NOWPayments aims to make accepting crypto payments simple, with a
straightforward implementation and competitive pricing that sees transaction
fees start at just 0.5%. Merchants can begin accepting crypto payments by
simply copying and implementing a chunk of HTML code, and all transactions are
securely tied to their NOWPayments account. API keys used for specific
purposes also ensure proper tracking and management of incoming payments.
The technical simplicity extends to the platform's integration tools as
well. "Businesses often worry about the complexity of integrating crypto
payments," Yarovinski said, explaining that the platform addresses this
through user-friendly APIs, plugins, and tools offering seamless integrations
with platforms including Shopify and WooCommerce.
NOWPayments has also identified several sectors leading current adoption.
"We're seeing particularly strong interest from casinos, gambling
operations, e-commerce, software-as-a-service• Информационные технологии » Облачные вычисления » Сервисы облачных вычислений » Saas providers, and web services
sectors," Yarovinski noted. These industries particularly benefit from the
borderless nature of cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта transactions and the reduction in
traditional payment processing fees.
In retrospect it was inevitable. #crypto #Bitcoin• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Bitcoin https://t.co/JnzKMM4I8I
— NOWPayments (@NOWPayments_io) December 12, 2024
Diverse payment solutions
NOWPayments offers specialized tools for different use cases, including
widgets for donations and fundraisers, as well as an automatic exchange
feature powered by ChangeNOW, that enables merchants to convert incoming
payments into their preferred cryptocurrency• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта immediately. This feature has
proven particularly valuable for businesses operating across multiple
jurisdictions. "Businesses adopting NOWPayments are able to grow faster than
their competitors, reinvest funds more efficiently, and expand to
international markets seamlessly," Yarovinski said.
Real-world impact and security
NOWPayments has observed “significant benefits” for businesses implementing
their solution, he added. “By integrating our crypto payment solution, these
companies have reduced their tax costs and sped up transaction times thanks to
the inherent efficiency of cryptocurrencies• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта."
Looking toward 2025, NOWPayments emphasized its readiness for continued market
growth, Yarovinski said, explaining that, "We're approaching the upcoming
bull run with a well-established infrastructure, proven solutions and natural
innovations that will allow our clients to feel like they are in a reliable
partnership with professionals."
Sponsored post by NOWPayments
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